A “What to Expect” page can be very helpful because it is an opportunity to make newcomers comfortable enough to make their first visit. Link to it from your homepage or a prominent menu position. Here are some ideas.
- What are your services like?
- How long are they?
- What is your style of worship?
- What is typical attire?
- Is child care available? (don’t overlook the importance of this)
You may want to insert a photo tour or produce a short welcome video (click for tips). See the example below from Josh Byers. Let your pastor say a word and/or give a quick Sunday morning tour. It’s not absolutely necessary to have a video (a page with words and a photo or two is good) but it can give the website visitor a very real idea of what they’ll be stepping into.
An alternative is to include these details on your services or location page. Read Content Your Church Website Must Have on the ChurchThemes.com blog for tips.